First Blog Assignment

There are different tools in making visual images persuasive. Facebook, newspaper, TV, and computer are just some of the viewing options for visual images. Persuasive visual images can be anything from a picture of a celebrity endorsing a product, http://www.blogcdn.com/www.luxist.com/media/2010/08/mikethesituajmccart17326323.jpg to the amusing fonts, colors, and ideas used in so many of today's visual images, http://1.bp.blogspot.com/_W5j1HKZw42M/TN97PMi02iI/AAAAAAAANzs/XUrQUhx6EYY/s1600/Interesting+Ads+15.jpg. Initial attractive is a key ingredient in making any visual image persuasive. Curiosity leads to further attraction as in this intriguing ad, http://notaniche.com/wp-content/uploads/2008/07/australia-post-ad.jpg. The effectiveness of an image depends not only on the viewer but also on the content. Images are more effective when they have a "head turning" affect. If I'm walking by a news stand I would be more likely to stop for a visual image containing bright colors and a large logo than an image containing Times New Roman 12 point font. Newspaper images have a disadvantage in making something persuasive to the reader. Black and white images have less of an effect on me than color images do. A black and white image would have to stand out in a different way and make up for the fact that it's in black and white, like this black and white ad for Barney's in 2011, http://www.sunrainey.com/wp-content/uploads/2011/02/barneys-backstage-black-and-white-spring-2011-ad-campaign-110211-1.jpg. The patterns in this are very attention grabbing and make for a persuasive visual image. Images with a central theme are more persuasive to me. Cluttered ads create confusion to the viewer and are less persuasive. The use of graphics is very persuasive, especially the use of a mysterious or intriguing graphic. Visual images on TV have another aspect of persuasion to consider: humor. Commercials that make you laugh tend to make you more likely to continuing watching the ad, no matter what it’s selling. http://www.youtube.com/watch?v=a-QU3fFvMj4 and http://www.youtube.com/watch?v=bd8ppk0UCx8&feature=pyv are among visual images that are most persuasive to me because of the humor and the desire to continue watching.